Qatar Olympic & Sports Museum

Faster, taller, stronger and... more innovative!

Technology and design as bridges to connect the past and future of sports

Innovation and olympism

The intersection of technology and design has been a key ally in the dissemination of sports throughout its modern history, but it also plays a crucial role in preserving its legacy and values. It acts as a bridge connecting the past with the future, allowing for the recovery of forgotten stories, the creation of new ones, and the forging of connections between athletes and fans.

Sports museums are a prime example of this, providing spaces and resources where history comes to life and inspires new generations to engage in sports and achieve their goals.

Success Story

A new standard for sports museography

ACCIONA Cultura's project, the Qatar Olympic and Sports Museum (QOSM), stands as a beacon of what can be accomplished when a group of professional entities from around the world come together with a shared purpose.

Led by ACCIONA Cultura the work developed by SNGULAR played an important role in transforming the vision into reality.

The result is an outstanding achievement that integrates graphic design, signage, illustrations, motion graphics, 3D environments, UX & UI, R&D, interactivity and gamification.

A member of Qatar Museums and the Olympic Museum Network, the QOSM was open to the public on the year that Qatar made history as the first Arab country to host the FIFA World Cup 2022. It is an international centre for sports history, heritage and knowledge that promotes and encourages academic research, puts the vibrant scene of Qatar firmly on the map and radiates sociocultural significance far and wide.

Creativity in motion

This museum is revolutionizing storytelling through high-end technology, bringing the experience closer to the visitors through digital interaction and games that captivate the users’ senses and spark their curiosity.

SNGULAR contribution encompassed the design and development of 37 outstanding, custom-made interactive productions. These range from gamified elements to captivating motion graphics and 3D animations and camera detection for the users to play and interact, adding a higher dimension to the exhibition that leaves audiences spellbound and craving for more.

To manage all the interactive elements, a multi-user CMS was developed in parallel, allowing for dynamic content management and also providing statistics and data on users and their preferences.

Cutting-edge design for a world-class Olympic museum

SNGULAR's work resulted in the production of 550 graphic designs along with 68 large-format pieces, as well as the Style Guide for audiovisual and interactive productions, and the Style Guide for the Activation Zone of the Museum.

We appreciate the trust ACCIONA Cultura has placed in our expertise and commitment to excellence, showcasing the quality that can be achieved through collaboration.

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